Principles of Corporate Social Responsibility: A guide for students and practicing managers in developing and emerging countries is designed to meet the urgent need for a comprehensive and definitive introduction and teaching text for Corporate Social Responsibility [CSR]. With the aim to become the standard textbook to teach a complete course unit at undergraduate or postgraduate levels, this is a book that can be used by practicing managers to understand the practice of CSR, equipping them with knowledge and skills of how to integrate CSR into business strategy and operations.
Edited by a multidisciplinary team of four experts, David Katamba, Dr. Christoph Zipfel, David Haag and Dr. Charles Tushabomwe-Kazooba, along with other contributors, the book stresses the linkage of CSR and modern business management. It starts by defining CSR, then shows how to get involved in CSR, how to identify CSR opportunities, communicating CSR activities to stakeholders and tracking CSR performance.
Principles of Corporate Social Responsibility: A guide for students and practicing managers in developing and emerging countries concludes by giving the reader the practical skills in designing CSR strategies in order to use them for competitiveness as well as tracking performance of CSR programs. This is a book that will become essential reading on the topic of CSR for many years to come.
Mr. Katamba and his fellow Editors wish to thank German International Cooperation (GIZ), Prof. Waswa Balunywa, Mrs. Annet Nabatanzi Muyimba, Jean Hensly Kekaramu (RIP), Dr. Isaac Kayongo, Mr. Sam Musigire, Dr. Cedric Marvin Nkiko, Prof. Dr. Geoffrey Bakunda, Ms. Sabine Gisch-Boie, and Hamid Tenywa.
About The Editors:
David Katamba (B.Com, Msc. Marketing), is the Chairman, Uganda Chapter for Corporate Social Responsibility Initiatives Ltd (UCCSRI), and Chairman, CSR Consultative Group. He is also a Lecturer at Makerere University Business School (MUBS). David Katamba has over eight years’ experience in Corporate Social Responsibility, Marketing, and sustainability aspects. His special interest in these fields dates back to 2003 when he undertook a CSR course at World Bank Institute New York, with the auspice of AIESEC International. He has undertaken various courses in CSR and is a Uganda-based distinguished CSR Trainer of Trainers with International Business Leaders Forum (IBLF) and Aga Khan Development Network (AKDN). To write this book, he was motivated by Adrian Hodges (former IBLF Managing Director, and Co-author, “Corporate Social Opportunity: The seven steps of making CSR work for your business.”) who trained him in Istanbul, Turkey. This writing inspiration was made real by Sabine Gish-Boie, Dr. Christoph Zipfel and Mr. Bodo Immink of German International Cooperation (GIZ) who showed a lot of interest in seeing that CSR gets a formal scholarship on Uganda. Through their GIZ, they provided the seed finances to see that the writing takes off. David Katamba has published several papers in CSR and made several conference presentations in this area. He is also a contributor to the “World Guide to CSR: A country by country analysis of Corporate responsibility and sustainability,” edited by Wayne Visser and Nick Tolhurst.
Dr. Christoph Zipfel (PhD in Behavioral Economics, and Msc. Organizational Psychology). He currently works as CSR Consultant for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) in Uganda. He is supporting the CSR Consultative Group with technical advice and helped to set up the Global Compact Local Network in Uganda. In addition Dr. Christoph Zipfel is conducting Public Private Partnership projects with companies from Uganda and Europe. Before joining GIZ, Dr. Christoph Zipfel worked as consultant and project manager for the top management consulting firm McKinsey & Company. He holds a PhD degree in Behavioral Economics and a Master’s Degree in Organizational Psychology from University of Tubingen, Germany and an MBA from IE Business School, Spain.
David Haag (B.A., MSc. International Business, MSc. Economics and Management) is CSR-consultant, specialized in the fields of CSR communications and strategy consulting. He is also co-founder of SNEEP, the biggest CSR network for students in Germany. He studied Philosophy and Economics at the University of Bayreuth, Germany, and International Business Studies at the University of Magdeburg, Germany, and Macquarie University, Sydney. After a traineeship in public relations at J+K Strategic Communications in Berlin, he worked in Uganda for the NGO Somero e.V. and as a freelance CSR consultant. Since November 2010, he is working as a CSR-consultant at Akzente Consulting in Munich, Germany.”
Dr. Charles Tushabomwe-Kazooba, B.Com, MBA, ACIS, CPA (U), ACCA, PhD, is a Senior Lecturer in the Department of Management Sciences, Mbarara University of Science and Technology [MUST). His research areas include sustainability accounting and reporting, the term sometimes used interchangeably with corporate social responsibility [CSR]. This is because both terms emphasize the “triple bottom-line” considerations of economic viability, social responsibility and environmental responsibility, thus his inspiration to participate in writing this book on Principles of Corporate Social Responsibility. A Chapter by B. Quirke (1996) on accounting for the environment in a book edited by J. Wilson (1996) swayed Charles Tushabomwe-Kazooba into the field of sustainability accounting and reporting. More so, the ACCA syllabus, a course the author undertook that was revised at the start of the new millennium by the introduction of social and environmental issues was another inspiration. More so, the author thought it gratifying to contribute to this relatively new topic of CSR. Thus the professional significance and interest, the need to embrace responsibility for the companies action and encourage a positive impact through activities on the environment, consumers, employees, communities, stakeholders and all other members of the sphere, became the author’s central motivation for participating in writing this book. Therefore, this book that will be used to teach CSR at undergraduate and postgraduate levels and used by companies satisfies the author’s inspiration. Moreover it adds value within organizations by serving in an integrative role in the value creation process by linking company strategies to sustainability opportunities and impacts.
This book was also made possible for publication by chapter contributions of other reputable people like Dr. Isaac Newton Kayongo (Governance Specialist), Annet Nabatanzi Muyimba (Marketing specialist and PhD student), Iren Namutebi (Human Resource Specialist), Sam Musigire (Marketing Specialist), Jean Kekaramu Hensley (Leisure and Hospitality Specialist), and Babiiha Sulayiman (Community Development Specialist) who added extra credibility to this book thus making it more user friendly.
“This is a well-written and remarkably understandable text, given the complex topic it endeavors to illuminate. Further, it is a particularly time topic, with the increasing rapidity at which “globalization” is overtaking the business and economic environments worldwide. The issues of ethics, responsibility and accountability that it addresses are absolutely crucial to the well-being of us all. The comment in the text, “Unless business thinking in every decision is ethical, no amount of codes of conduct or legislation will create greater integrity,” in many ways says it all – CSR needs to become a central feature in the business world.” Publishing Editor.