About the Book
Social Media, as such, does not need an introduction because most of us either have heard about it or are using it in our daily lives. Who must have thought that communication technologies will change at such a massive speed? Today we are not only communicating but are also creating and sharing whole lot of things with the world. This book talks about a “strategy” that can change the way businesses are looking at and executing social media. It is written in a very simple way and as short as possible to give you a quick reference at your workplace. The book is the most straightforward and informal work, intended to give the readers a feel of a ‘dialogue’ rather than a formal script.
Weave Model is a must-read concept for businesses, entrepreneurs, and independent professionals that are currently using or intends to use social media in their businesses. It is not just one strategy, but a package of seven social media strategies, discussed in detail along with number of ways and means to weave the same in your business or professional life. The most important advantage of reading this book is – it is filled with social media tried & tested advises in each line. Its like a guide book which you can keep with you always and refer it as a reference.
About the Author
Khushbu Pandya holds a Masters & Bachelors degree in Management discipline, Ph.D. Scholar in Social Media, Founder of Konvophilia Communications, Experience in Industry & Academics, Author, Speaker, Passionate Social Media Expert, helping businesses and individuals to create their own ripples of influence.
Soon after finishing M.B.A., at the start of her career with an MNC, she got the chance to study relationships between consumers and the Brand. This enabled her to develop a skill in understanding consumer behaviour, how to foster new relations, build & maintaining existing ones, retain them and convert them into loyal customers.
The chance to work as an academician gave a new direction to her career path. The skill developed in her previous work, integrating it with social media, she attained expertise in understanding consumer’s behaviour on social media platforms through her research for Ph.D. Her interest in social media field started long back in 2007 when she joined Facebook and realized the “Power of Relationships.”
She started her Facebook Page named Konvophilia (before) to share her expertise and views on social media, business and customer relations, online marketing etc. Eventually the same was developed as a start-up called Konvophilia Communications in 2012, offering creative social media solutions to businesses and individuals and helping them to create their own ripples of influence.
She has written and published research papers, presented papers at conferences and seminars, conducted workshops and generously helped small businesses with her valuable social media consulting. She regularly writes about social media in various magazines. Apart from social media skills, she has a keen interest in music, singing, and art. She is a creative an artistic person.
WEAVE Model is a book about a social media model, which she developed to help businesses weave social media strategically into their business functions and processes.
If you want to connect with Khushbu Pandya, please visit www.khushbupandya.com
You can also connect with me on following social profiles: